Maserati sounds off

Maserati is trying a new approach to attracting attention.

Says the company: "According to a recent study by British-based luxury car insurer Hiscox, in which participants were asked to listen to the sound of a variety of cars, from exotics to economy models, the sound of a Maserati engine was shown to spark a biological response among women -- in fact, 100% of the women studied had shown higher testosterone levels after listening to the exhaust of a Maserati than any other car!"

The company even has a weblink which offers cell phone ringtone access to compete with all those annoying songs other folks have on their cellphones: http://stag.condenastdirect.com/gq/connects/lowdown_maserati.asp

Karl W. Ritzler